As network television takes up a lower-brow position in the cultural pecking order, the higher-quality, more expensive shows will become increasingly independent of the networks that broadcast them. Eventually, networks will stop being brands and start becoming, at least in part, mere “distribution platforms,” a first stop for cultural products on their long journey through other digital media, subscription services, and mobile devices—more like movie-theater chains, in other words, than like movie studios of yore. Just as a premiere in a movie house now largely serves as a way to market the DVD, or sell products, so too is the TV “premiere” just a billboard for the show’s future life.
Thursday, February 19, 2009
The Future of TV
Via Kottke, here's an article written by Michael Hirschorn in March '09 edition of The Atlantic, titled "The Future Is Cheese," about how--starting soon--it won't make financial sense for TV networks to produce high-priced, character-heavy shows, a k a, good TV. Lots of good stuff here, including this: