Yet More on Zippered Baseball Uniforms

Let's revisit baseball uniforms that close using a zipper, that topic that interests no one except for me.

I probably should have checked this site a while ago, but Paul Lukas' Uni Watch blog centered a 2008 post on the auction of a somewhat rare St. Louis Cardinals jersey, a somewhat rare jersey that happens to feature a zipper.

Lukas consults with Brian Finch, manager of the Cardinals Hall of Fame, who reveals that 1955 was the last season for zippered uniform shirts. What happened after that year? Did zippers suddenly go out of style? Did interlocking metal teeth pose a safety hazard for diving ballplayers?

Still not sure about the answers to any of these questions, but at least we have a time frame to work with here. The mystery is slowly unraveling.

More Evidence of Zippered Baseball Unis

Apparently Warren Spahn and the Boston Braves weren't the only ones who secured their uniform tops with the interlocking metal teeth better known as zippers. Here's the cover of Sports Illustrated last week:

Stan the Man zipped up his shirt. Why wouldn't these teams use buttons? Why did this stop? The mystery grows.

(Great article by Joe Posnanski about Musial, by the way.)

Warren Spahn's Zipup Jersey

Warren Spahn was a superb pitcher. The all-time leader in pitching victories by a lefthander, Spahn's greatness holds up even under a more statistically inclined investigation. He never struck out a ton of batters, averaging only 4.4 SO/9 over the course of his career. But this unfortunate tendency to allow batters to make contact with his pitches didn't keep Spahn from compiling ten seasons in which he tallied at least 5 WAR, with a peak of 9.4 WAR in 1953. So yeah, obvious Hall of Famer.

The most surprising thing about Spahn, however, might just be his uniform. Take a look. There're no buttons on his shirt. The thing zips up.

This is crazy to me. I ran across a photo of Spahn in this zipup jersey over the weekend and I'm completely baffled by it.

I can just about picture Eddie Matthews repeatedly unzipping Spahn's shirt in the dugout. Baseball players love pranks.

Was this a standard practice in the early 1950s? Did the entire Boston Braves team wear these uniforms or did Spahn have some sort of aversion to buttons? Anyone have any more information on these shirts?

A Delicious Case of Who-Donut

During the ~month I spent proofreading my first book, I traversed a decent portion of the Washington Heights neighborhood.


View Larger Map

I hardly ever followed this exact route; my travels were more reminiscent of that blond kid from Family Circus.


But just about every day I did pass the storefront that formerly hosted Gruenebaum's Bakery. For as long as I've lived in my current apartment (June 2008 or so) that location has been empty, with various For Rent signs posted in the windows. But the overhead signage of the bakery remains, signage that looks remarkably like these photographs I took earlier this morning:


and...

It took a solid month of looking at this logo to realize why it looks so darn familiar.

Compare that bakery logo with this one:


Hmm...

Two bakeries, both with a sapphire shade of blue, both with this lilting script of a font, both with prominent underlining, and both with exaggerated capital letters. There are some differences--most obviously the script used for the closing "s" in each logo--but the similarities are more pronounced than the differences.

I snooped around the internet a bit, and discovered that Entenmann's was founded in Brooklyn by a German immigrant in 1898. Their stylistic and baked-goods competitor, Gruenebaum's, according to an April 6, 2001 article in The New York Jewish Week, was "founded...in Frankfurt, Germany, early in the 20th century." The article continues:

The Frankfurt bakery closed its doors in 1938 and the family immigrated to the United States in 1940. Banin's father worked for different bakeries until 1957, when he bought out a store on 177th Street and Broadway. In 1961, he opened Gruenbaum's on 181st Street and "the place took off. Bakeries was all my father did," says Banin. "That was what he knew."

I haven't been able to find any reference to the histories of these two (or, maybe, one) logos. I don't know if one bakery initiated the blue, lilting logo craze before its competitor "borrowed" the design. I do know this, though: I will continue my investigation of this story, and The Daily Snowman will continue to be the internet's premier source for investigative journalism in the field of corporate logos, especially baked goods.

Eureka!

It took months of emailing, but I finally learned the answer to the question that has been gnawing away at me like that unfortunate tapeworm incident last year: For how long is a new thing considered to be new?

This is the email I sent to the nice folks at Pringles:

I noticed that some of your delicious Pringles Select products, such as the Sun Dried Tomato flavored chips, are labeled as "NEW". I wonder, however, how long these chips will bear such a distinction. Practically every chip is newer than the Orignal chips which debuted in October 1968. How long is a given product considered to be "NEW"?

Thank You.

Nothing so extraordinary about this question; it follows the same archetype I used for all my emails of this genre.

The answer, however, is something special:

Thanks for contacting Pringles.

Generally speaking, a product (or new version or size or attribute) is considered "new" for approximately six months. Pringles Select began shipping to stores across the nation in December 2006.

Stop by anytime.

Ruth
Pringles Team


P.S. Introducing Pringles Minis! Get that same great Pringles taste in a new bite-sized crisp. Look for Pringles Minis at a store near you!

Six months. Six months. Was that so hard, Pepperidge Farm Web Team?

Pringles has the best customer service department ever.

Ruth, from the Pringles Team, is a saint. Not only did she answer my direct question, but she also taught me something about Pringles Select chips.

I especially love the P.S. message which is so obviously automatically appended to every email Saint Ruth sends out.

Also, while I totally appreciate her invitation to "Stop by anytime," I can't hide my confusion. I should stop by the website? Is that a legitimate collocation? The Pringles factory? Ruth's apartment?

Ruth, if you're reading this, continue your benevolent streak of answering life's unanswerable questions.


[This, in all likelihood, will be the last update of this blog for the summer. Fear not, Snowmen! We'll be back in the autumn with more stuff.]

Pepperidge Farm Web Team: Not So Helpful

As part of my ongoing effort to determine how long important snack companies consider their products worthy of the description "NEW" in their advertisements, I sent this email to Pepperidge Farm on February 21:
I noticed that some new Pepperidge Farm products are labeled as "NEW," such as the decadent Marbella Chocolate Toffee cookies.. For how long does a product continue to bear the distinction of "NEW"? Pretty much every product is newer than Pepperidge Farm Goldfish Crackers, which debuted in 1962, after Margaret Rudkin discovered the snack cracker on a trip to Switzerland and returned to America with the recipe.. When does a product cease being "NEW"?

They sent me a nice email reassuring me that they read each email and will strive to reply within three business days. On March 23 (a bit longer than three business days) I received an email that contained this message "Re: Ref #: 003402818A" in the subject line. Their entirely unhelpful reply consisted of this:

M/M Avi, we received your message and appreciate your taking the
time to contact Pepperidge Farm.

Unfortunately, we are unable to provide you with the information you
requested. Any information available to the public can be found on our
website.

Thank you for visiting the Pepperidge Farm website.

Pepperidge Farm Web Team
dms

003402818A

Gee, thanks, Pepperidge Farm Web Team.

The search continues.

The New Daily Snowman

To inaugurate the "NEW" Daily Snowman, we'll start off with a discussion of new things. You know how sometimes Hershey's new chocolates are labeled as "NEW"? I got to wondering how long each product is considered to be "NEW". So, naturally, I emailed Hershey's to ask them this very question. Here is the text of my email:

I noticed that some new Hershey's products are labeled as "NEW". For how long does a product continue to bear the distinction of "NEW"? Pretty much every product is newer than Hershey's Milk Chocolate Bar, which was introduced in 1900 (and sold for only five cents each!). When does a product cease being "NEW"?

Hershey's, apparently, didn't drop everything else they might be doing to answer my question,
so I submitted a similar question to Entenmann's:

I noticed that some new Entenmann's products are labeled as "NEW". For how long does a product continue to bear the distinction of "NEW"? Pretty much every product is newer than the Rich Frosted Chocolate Dipped Donut, introduced in 1972 . When does a product cease being "NEW"?

Entenmann's declined to comment. But I did learn that the Rich Frosted Chocolate Dipped Donut, introduced in 1972, has been the company's best selling product since its introduction. That, and they use a whole lotta chocolate. So I got that going for me.

About a week later I received a suspicious looking email with this subject line: REF NUMBER: 005181759A. Someone named Cindy Skinner, apparently some type of Consumer Representative for Hershey Consumer Relations, according to her email had this to say:

Thank you for contacting The Hershey Company.

When a product is labeled a Limited Edition, Hershey only manufactures a certain amount which is shipped out to the retailers. When the supply is gone, retailers can not reorder the product.

This email address is restricted for outgoing messages only. For that reason, please do not respond to this email as the inbox is not monitored.

We appreciate your loyalty as a consumer.

Now, I've read this message numerous times and fail to see any connection to my question. At least they appreciate my loyalty as a consumer. Definitely more than Entenmann's does. The comments section is a good place to brainstorm about what Cindy Skinner was thinking when she sent me this response.