Tuesday, April 27, 2010

Movie Literacy in Summer 2010

I've spent some time reading the Screen Rant post which introduces the following video, trying to determine what motivated the hours and hours of editing and splicing that it took to piece this thing together. And I couldn't really find anything beyond: I'm totally stoked for all the movies that're coming out this summer.

But yeah, the video:

To me, the more interesting thing here is that these 150 seconds represent, at least in a small way, the total Hollywood's output for Summer 2010. Familiarity with these films marks a not unimpressive level of movie literacy. I'm personally familiar with 14 of the 24 source movies without having seen a single one of them. And I go out of my way to avoid knowing about movies before I go to see them. If nothing else, this spliced trailer represents how successful movie marketing has become. (Assuming, of course, that the goal of marketing is create awareness for products. But that seems like a question best left to a different blog.)

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