Friday, April 23, 2010

Fake Infomercial Problems

Infomercials face a problem: most of the products sold using this advertising genre aren't really helpful or necessary or good. The only way, then, to convince viewers/consumers to purchase these items is to invent a problem that no one actually suffers from, which the product can then cheerfully solve. It's a trope: if every film noir has a femme fatale, then every infomercial has an invented problem.

Even though I don't love the music choice (I would have gone with the Benny Hill theme) this compilation brings together all of my favorite fake infomercial problems. Watch out for the family that can't seem to flip hamburgers, a personal favorite.

It seems YouTube videos are the new weekly paragraphs.

[via Kottke]

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