
And we've now, as a country, officially reached the point where Super Bowl party foods have become a bigger story than the game.
[Via Deadspin and Holy Taco]
For me, Williams is the classic ballplayer of the game on a hot August weekday, before a small crowd, when the only thing at stake is the tissue-thin difference between a thing done well and a thing done ill. Baseball is a game of the long season, of relentless and gradual averaging-out. Irrelevance—since the reference point of most individual games is remote and statistical—always threatens its interest, which can be maintained not by the occasional heroics that sportswriters feed upon but by players who always care; who care, that is to say, about themselves and their art. Insofar as the clutch hitter is not a sportswriter’s myth, he is a vulgarity, like a writer who writes only for money. It may be that, compared to managers’ dreams such as Joe DiMaggio and the always helpful Stan Musial, Williams is an icy star. But of all team sports, baseball, with its graceful intermittences of action, its immense and tranquil field sparsely settled with poised men in white, its dispassionate mathematics, seems to me best suited to accommodate, and be ornamented by, a loner. It is an essentially lonely game. No other player visible to my generation has concentrated within himself so much of the sport’s poignance, has so assiduously refined his natural skills, has so constantly brought to the plate that intensity of competence that crowds the throat with joy.
Let’s take it from the top, shall we? As the crowds cheer at the end of the
“Sgt. Pepper’s” reprise, the gentle acoustic strumming of John Lennon is heard.
And his very first line can’t hide his lack of enthusiasm for the story he’s
about to tell: “I read the news today oh boy.” The world-weary sarcasm is
impossible to miss, even with John’s voice at its most ethereal. He then
proceeds to tell an odd tale about a man who’s “made the grade,” which would
seem to be a positive thing, at least until it’s revealed that he’s apparently
been killed in a car accident.
Or has he? The car-accident reading is backed by Lennon’s later interviews
in which he claimed to be referencing the death of a young, moneyed friend of
the Fab 4 a few months before “A Day In The Life” was recorded. But in the song,
John sounds like somebody who keeps changing his story in an attempt to keep the
listener’s interest. The line “Well I just had to laugh” doesn’t seem like the
proper response to a tragedy, unless the harsh truth of the situation inspired
some typical Lennon gallows humor. And as for “He blew his mind out in a car/He
didn’t notice that the lights had changed,” that sounds like an impatient fellow
honking his horn at the car in front of him, oblivious that the traffic light
was now red. The whole verse plays out like a dream, and dreams will play a
heavy role throughout the song.
The occasion for this article is Oxford University Press's recent release of Mr. Bryan A. Garner's A Dictionary of Modern American Usage, a book that Oxford is marketing aggressively and that it is my assigned function to review. It turns out to be a complicated assignment. In today's US, a typical book review is driven by market logic and implicitly casts the reader in the role of consumer. Rhetorically, its whole project is informed by a question that's too crass ever to mention up front: "Should you buy this book?" And because Bryan A. Garner's usage dictionary belongs to a particular subgenre of a reference genre that is itself highly specialized and particular, and because at least a dozen major usage guides have been published in the last couple years and some of them have been quite good indeed, the central unmentionable question here appends the prepositional comparative "...rather than that book?" to the main clause and so entails a discussion of whether and how ADMAU is different from other recent specialty-products of its kind.I write often inside this blog about how artists create their best art when they respect the audience. A paragraph like the previous one exhibits just about as much audience-respect as there can get. DFW is being incredibly upfront about the purpose of his article.
One of the oldest jokes in the business is that when a studio head takes over he's given three envelopes, the first of which contains the advice "Fire the head of marketing." Nowadays, though, former marketers, such as Oren Aviv, at Disney, and Marc Shmuger, at Universal, often run the studios. "Studios now are pimples on the ass of giant conglomerates, " one studio's president of production says. "So at green-light meetings it's a bunch of marketing and sales guys giving you educated guesses about what a property might gross. No one is saying, 'This director was born to make this movie.' "And, on the topic of trailers:
Another problem with free samples is: what if the product isn't particularly remarkable? "How many great movies are there each year?" the trailer cutter David Schneiderman says. "We're in the business of cheating, let's face it. We fix voice-overs, create dialogue to clear up a story, use stock footage. We give pushup bras to flat-chested girls, take people's eyes and put them where we want them. And sometimes it works.OK. So we know now that the goal of films is to make money--and not, you know, be good--and that advertising lies to us.
An unexpected corallary of the modern marketing-and-distribution model is that films no longer hve time to find their audience; that audience has to be identified and solicited well in advance. Marketers segment the audience in a variety of ways, but the most common form of partition is the four quadrants: men under twenty-five; older men; women under twenty-five; older women. A studio rarely makes a film that it doesn't expect will succeed with at least two quadrants, and a film's budget is usually directly related to the number of quadrants it is anticipated to reach. The most expensive tent-pole movies, such as the "Pirates of the Caribbean" franchise, are aimed at all four quadrants.Reading this article makes me question how I choose what movies to watch. I try to avoid movie reviews because I like going into the thing without previous knowledge. I want to decide for myself what worked and what didn't work. But are the trailers and commercials and newspaper ads commissioned and designed by the people trying to sell the movie any better? In a strange way, they may be. I may see the best joke in the trailer, but, after reading this article, I'm pretty convinced that the trailer won't actually have anything to do with the full-length movie.
I'm not sure how he would know this, but I agree with Mr. Rushdie. But that's not why I didn't like the film. Let's focus instead on the overarching message of this self-proclaimed important film. The message, as best I can tell, is this: If you lead a shitty life in India, you will one day win $1 million and fall in love with the girl of your dreams. Um, sure.“I’m not a very big fan of ‘Slumdog Millionaire,’” Mr. Rushdie said. “I think it’s visually brilliant. But I have problems with the story line. I find the storyline unconvincing. It just couldn’t happen. I’m not adverse to magic realism but there has to be a level of plausibility, and I felt there were three or four moments in the film where the storyline breached that rule.”
After a pause, he added, “And I’m the only person who thinks this.”
I want to share with your something I've learned. I'll draw it on the blackboard behind me so you can follow more easily [draws a vertical line on the blackboard]. This is the G-I axis: good fortune--ill fortune. Death and terrible poverty, sickness down here--great prosperity, wonderful health up there. Your average state of affairs here in the middle [points to bottom, top, and middle of line, respectively].I've quoted enough of one essay for this post, but Vonnegut proceeds to describe two similar stories, "Boy Meets Girl" and "Cinderella." And that's what Slumdog Millionaire is: a combination of "Man in Hole" and "Boy Meets Girl" for Jamal, and a "Cinderella" for Latika, all set in India, with a dance number over the closing credits.
This is the B-E axis. B for beginning, E for entropy. OK. Not every story has that very simple, very pretty shape that even a computer can understand [draws horizontal line extending from middle of G-I axis].
(Ed. Note: This image goes here in real life.)
Now let me give you a marketing tip. The people who can afford to buy books and magazines and go to movies don't like to hear about people who are poor or sick, so start your story up here [indicates top of the G-I axis]. You will see this story over and over again. People love it and it is not copyrighted. The story is "Man in Hole," but the story needn't be about a man or a hole. It's: Somebody gets into trouble, gets out of it again [draws line A]. It is not accidental that the line ends up higher than where it began. This is encouraging to readers.
I certainly appreciate the metafictional spins in comedies, but I have one gripe. Humor does not give writers a free pass to say anything without it being challenged.We have corresponded very briefly about his thoughts on this topic, and Mr. 13 has been gracious enough to send me some advice on narrative voice. Without further ado, here is the narrative voice advice from a famous author, as promised in the title of this post:
Five Tips for writers from Ara 13 on selecting Narrative Voice
An irritable thought: If advertisers are going to keep advertising, they shouldn’t advertise how little they advertise. Sites like Hulu shouldn’t count down the seconds that commercials play. An ad that keeps telling you how unobtrusive it is like a friend whose greatest virtue is that she leaves you alone. Her absence might be appreciated, but it doesn’t make her much of a friend.Heffernan is most likely correct about the benefits of advertising with confidence, but I found the countdown of remaining commercial time almost unbearably annoying for a different reason. I just can't imagine that it's beneficial for me to have such a prominent countdown present for things which I would like to end.