No, tonight, it felt like everyone involved — LeBron, ESPN, Bing, the University of Phoenix, Stuart Scott, the man who once chastised fans for having the audacity to boo, Jim freaking Gray — treated the millions of people watching like stupid, mindless consumers, empty lemmings ready to follow Sport into the abyss. Here, here are the Boys & Girls Club props. Here, here is your search engine. Here, here is your online college, Here, here is your Athletic Hero. Eat. Eat. Consume. You like it. You love it. You'll always come back for more.
They're surely right, of course. But never has it been laid more bare, and never did it feel so empty. It felt like a break, the moment when the tide crested, when we looked at the games, and their players, and ourselves, and wondered: Why in the world are we watching these awful people? It was a question impossible to answer.
Sunday, July 11, 2010
Paragraph of the Week
The great Will Leitch on LeBron's decision: